Hello

Helen Hauck

Learn more about me

Creative & digital
marketing professional

My name is Helen Hauck and I currently work as the Global Marketing Manager for the Manufacturing industry at IFS. I’m passionate about marketing, website design, fashion, social media marketing, shopping, baking and Formula 1 (in no particular order).

Never seen without my laptop, phone or tablet (and usually spotted carrying all three), I often find I have no pockets left in my anorak for other essentials.

Follow me

IFS Star 2020

IFS Star 2020

Nominated by our Chief Marketing Officer for developing video content to keep my colleagues updated.
Social Media

Social Media

Created a video series for LinkedIn, posted natively on my profile, generating over 25,000 views over the weeks.
Digital Marketing

Digital Marketing

My team built the entire online presence for Preactor International, turning digital marketing into the main lead generation source.

My Experience

  • Global Industry Marketing Manager - Manufacturing, IFS

    2019 -

    Overseeing the marketing strategy, content and planning for integrated marketing programs and campaigns that drive growth in the manufacturing industry. Monitoring, measuring, and reporting on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads and campaign performance. Focus on value-led content, providing our customers with the best experience to build our reputation, deepen relationships and drive revenue.

  • Industrial Machinery Marketing Manager UK, Siemens PLM Software

    2018 - 2019

    Field marketing manager for the UK team, focusing on the Industrial Machinery and Heavy Equipment industries. Responsible for marketing planning, demand creation, reputation, sales enablement and execution – working with both the direct and in-direct sales teams.

  • Manufacturing Operations Management (MOM) Marketing Manager UK, Siemens PLM Software

    2017 - 2018

    Responsible for marketing the MOM portfolio of solutions to a UK manufacturing audience across multiple industries. Solutions range from APS (Advanced Planning & Scheduling), through to MES (Manufacturing Execution System) and QMS (Quality Management System).

  • Marketing Communications Manager, SIMATIC IT Preactor

    2016 - 2017

    Responsible for managing the marketing team based in the UK, the global marketing budget, internal and external communications, our annual Partner Meeting, UK marketing strategy and our online presence across web platforms, advertising and social media.

  • Marketing Coordinator, SIMATIC IT Preactor

    2013 - 2016

    Responsible for managing the global marketing budget, alongside marketing activities in the UK, China and India.

  • Internet Marketing Manager, Preactor International Ltd

    2010 - 2013

    Responsible for managing our online presence as well as producing general marketing collateral, supporting our partner network and coordinating our annual Partner Meeting conference.

  • Marketing Support Officer, Preactor International Ltd

    2007 - 2010

    Graphic design, online marketing, event coordinator, social media promotion, website design and video editing.

  • Web Designer, Fish.Net Ltd

    2005 - 2007

    Working on web projects from conceptual/graphic design, through to detailed and complete implementation. Covering static, database driven, and full e-commerce sites.

  • The University of Huddersfield (First)

    2001 - 2005

    BA Hons Multimedia Design: 3D/Virtual Reality Design, Design and Emotion, Java Programming, Vision and Culture, Design for Screen, Computing and IT, Business Enterprise Module, Internet Programming

Scope of Work

My daily skills

Global Marketing Strategy & Campaign Creation

Responsibility for the design and development of demand creation, reputation and funnel progression campaigns, working with the regional marketing teams to execute. Accountability for objectives in relation to lead generation, conversion, opportunities and pipeline contribution. Responsibility for the alignment of global marketing campaigns with local sales goals and tracking of metrics to identify ROI. Ensuring campaign assets are aligned with the buyer’s journey and messaging is mapped against a set of identified personas.

Social Media

Responsible for creating social graphics, videos and messaging for the manufacturing industry for IFS, both for paid promotion and as part of the employee advocacy programme. Previously responsible for all of Preactor’s social media presence across multiple platforms, alongside developing substantial followings via my own personal social channels. Experienced using Facebook, Twitter, Instagram, LinkedIn, Pinterest, Hootsuite, Oktopost and Spredfast.

Digital Marketing

15+ years of experience researching, planning and executing digital marketing strategies, implementing social media campaigns, PPC advertising, landing page optimisation, email marketing, IP address marketing and search strategy. Recently creating the first digital eBook campaign asset for IFS to enable performance measurement and automated nurture utilising Marketo.

Communication

Advocate of clear communication across different departments and teams as well as different business units of IFS. Proactively encouraging my colleagues to keep commuincation channels open and utilise the technology available to us to keep everyone up-to-date and well informed.

Content Marketing

Running a fashion blog for 10 years as well as developing content for Preactor, Siemens and IFS. Latest examples include a campaign hub page, our MindFuel thought leadership series and a recent LinkedIn article.

Web Design & Development

Experienced in various CMS systems including WordPress, Kentico, Joomla and Drupal alongside HTML, CSS, PHP and JavaScript. Designed and built the campaign pages on our SharePoint site, which set the standard used by every industry thereafter.

Desktop Publishing & Graphic Design

Competent across a range of desktop publishing tools and software including: Word, Excel, PowerPoint, Outlook etc… Experienced using Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, XD, Premiere and After Effects.

Event Organisation

Running various seminars and workshops within a Siemens field marketing role, previously responsible for Preactor’s annual Partner Meeting: organising the agenda, control of budget, managing the registration process, three full days of presentations, evening entertainment, transport and development of the event website.

  • Elliot Trussell, Marketing Manager

    Helen brought a new level of creativity to the marketing team and into the campaigns she designs and builds. With her new approaches she has really inspired the rest of the team to up their game too! In addition to this, Helen very quickly built key relationships across multiple functions and geographies, managing structured and informal engagements with the right balance of leadership and a consultative approach. Helen is a great team member too – always happy to brainstorm ideas and support others.
  • Nick Farrall, Partner Sales Director

    Helen is a great colleague. She is proactive, creative and makes things happen. She is very team oriented and works well with a variety of people. She has high standards and and has the desire to deliver to them. She always lifts the mood and is an asset to the workplace.
  • Will Parkinson, Graphic Designer

    I had the pleasure of working with Helen for over 5 years. As my manager she immediately helped me settle in to my new role through her kind, honest and open approach to management. She allowed myself, among others, to grow in our respective roles over the course of our time working together through her expert guidance. Throughout my time working with Helen she helped progress the business massively in terms of both online marketing and corporate branding. Designing an entirely new corporate website as well as customer facing and internal collateral in addition to coordinating multiple global marketing campaigns and events. Helen is incredibly driven and is always a friendly face who is willing to lend a helping hand whatever the task may be. She is an extremely valuable asset to any team and her level of enthusiasm is unmatched.
  • Eduard Marfa, Global Marketing Director

    I had the pleasure to work with Helen for almost two years; we collaborated across several projects in Marketing for the UK and EMEA. She also lead very successfully an Marketing-related HR project for EMEA. She’s a great professional, fast and very intelligent; takes good decisions and likes to hear and respect others opinions. I would always have her in my team or company without any doubts.
  • Kylara Lee, Digital Marketing Director

    Helen has been a pleasure to work with in all regards. She is intelligent, driven, and easy to work with. She asks great questions, is always keen to try new things and has a mind for innovation. She is always running a/b tests and volunteering to take the lead on a new project. I would love to work with Helen again if ever given the chance!
  • Olivia Phillips, Editor In Chief at Harper's Bazaar Arabia

    Helen’s knowledge of all things online is second to none but – more importantly – she’s a real pleasure to work with as well. She gets things done, is always around to offer advice and explains things in really clear layman’s terms when you need her to.
  • Dave Taylor, VP Global Marketing

    This blog post is really well done. Appreciate you taking the time to develop this. One of the best pieces on the Digital Twin that I’ve read. Thank you!
  • Elliot Trussell, Marketing Manager
  • Nick Farrall, Partner Sales Director
  • Will Parkinson, Graphic Designer
  • Eduard Marfa, Global Marketing Director
  • Kylara Lee, Digital Marketing Director
  • Olivia Phillips, Editor In Chief at Harper's Bazaar Arabia
  • Dave Taylor, VP Global Marketing